Job Summary

As a Digital Marketing Specialist, you will be responsible for developing, implementing, and managing marketing campaigns that promote our company’s services and products. You will play a major role in enhancing brand awareness within the digital space as well as driving website traffic and acquiring leads/customers

Key Responsibilities

• Develop and execute digital marketing campaigns across multiple channels (Google Ads, Meta Ads, SEO, social media, email marketing, etc.)

• Manage company websites, landing pages, and blogs – ensuring up-to-date, SEO-optimized content

• Plan and manage social media platforms (LinkedIn, Instagram, Twitter, Facebook, YouTube, etc.)

• Perform ongoing keyword research, site audits, and competitor analysis to improve search rankings (SEO & SEM)

• Design, measure, and report performance of all digital campaigns and assess ROI and KPIs

• Coordinate with the design and content teams to create marketing materials and ad creatives

• Manage marketing automation tools and CRM integrations (Mailchimp, HubSpot, Zoho, etc.)

• Track conversions and suggest improvements to optimize campaign performance

• Stay updated with the latest trends and best practices in digital marketing and analytics

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field

• 2+ years of experience in digital marketing, preferably in a tech or IT environment

• Hands-on experience with SEO/SEM, Google Ads, Facebook Ads Manager, and other PPC platforms

• Proficiency in Google Analytics, Google Search Console, and keyword tools like SEMrush or Ahrefs

• Experience with content management systems (WordPress, Drupal, etc.)

• Knowledge of HTML/CSS basics is a plus

• Strong written and verbal communication skills

• Ability to work independently and manage multiple campaigns

Preferred Skills

• Graphic design skills using Canva, Adobe Creative Suite, or similar tools

• Video editing and basic animation knowledge

• Email campaign management and list segmentation

• Experience with influencer and affiliate marketing strategies